Tzuri Gueta

Tzuri Gueta. Lacroix, Gaultier, Givenchy, Dior, Armani, Mugler. Diseñador de joyas. Silicona
Born in Givat Olga (1968), and a graduate of Shenkar College of Engineering and Design, Ramat Gan – is an iconic character who works behind the scenes of the textile industry and Parisian Haute Couture.
He arrived in Paris in 1996 and joined the agency Trend Union founded by the legendary Li Edelkoort style priestess. Tzuri Gueta sets trends for the magazine «View on Color».
The same year he also collaborates with famous trend cabinets such as Pug Group and Peclers. At the same time, he continues his quest of him and a discovery will be particularly decisive: silicone. Very quickly, it becomes his favorite subject of him and in 2004 he files a patent for finishing called «silicone lace». It’s an organic finishing technique, a hybrid process to assemble natural fibers and synthetic polymers. It is around this patent that all the creations of the designer are made. His avant-garde vision of him sharpened by its perpetual experiments with silicone fascinates the world of haute couture. Tzuri Gueta imagines and realizes fabrics for Lacroix, Gaultier, Givenchy, Dior, Armani, Mugler … In 2006, he launched his company SILKA DESIGN, where he begins jewelry.
He necklaces, plastrons, earrings, bracelets, rings mixing silicone and textile. Imposing no limits, Gueta and hi team have embarked on the conquest of several vectors of creation that range from jewelery, fashion accessories and design objects.
Gueta’s object-accessories, mostly inspired by the sea and other natural phenomena, are created in series according to themes, which are his starting points for development. By deliberately going through the process of developing a material, he draws nearer, as he says, to an understanding of creation, of evolution, of the passage of time and its residues: one thing leads to another, until there is a breakthrough, whether a material or a formal one. To that end he must dig into his personal memory of him, his visual literature or personal archive accumulated to advance the birth of an object.
2011 Le Créateur Prize awarded by the Ateliers d’Art de France Foundation
2010 Andy Prize. Les Découvertes Prize from Maison & Objet
2009  Received the Grand Prix de la Creation from the City of Paris.
2008  Award for the most innovative collection at the White Milano trade show in Italy.